What is Psychographics
What's your psychographic segment? Take the test to find out at: http://www.mbclassifier.com
Learn more about psychographics while on the go from the Side Affects podcast: http://bit.ly/2sGq2Qv
Casey Albertson and Brent Walker of PatientBond talk with Scott McGohan of McGohan Brabender on psychographic segmentation, the five psychographic profiles, and the applications in the health care industry. Learn how psychographic profiling reveals “why” people do what they do. That’s a game-changer because when you know that, you can create personalized marketing messages that appeal directly to their core motivations. The result: greater engagement.
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