What Are Researchers Top Challenges?
More than three in four client-side researchers are being asked to incorporate non-MR data into their projects, yet only 32% of research suppliers are using big data in any way to shape their insights. In fact, despite the need and all the hype, the use of big data has remained flat since 2013.
Further, 94% of all researchers still provide insights in the form of written reports, while 59% of senior executives prefer video. Increased demand for videos isn’t surprising since visuals are processed 60,000 times faster than text.
How will your organization face these challenges?