What is SEO and How Does it Work? – SEO Basics for Beginners
Welcome to SEO Basics for Beginners from Similarweb! This is the first module of our series of short training videos on everything you need to know to get started with search engine optimization (SEO). The training modules are hosted by Gerald Murphy, Senior Solutions Business Manager at Similarweb, an SEO expert with over ten years of experience in the industry. Stay tuned to hear what SEO is, and how it works.
SEO explained
So what is SEO? SEO stands for search engine optimization. It’s sometimes referred to as organic or natural search because traffic arrives organically to a website from search engines based on searched keywords.
What else is essential to know about SEO?
SEO explained in simple terms is a way to increase organic traffic to a website.
People working in SEO, known as SEOs, work closely with content marketers to create relevant, high-intent content that attracts targeted audiences who visit websites based on specific keywords. SEO and content marketing are closely linked with a structure that resembles a library. All content (or books) need to be structured and organized to allow search engines to ‘read’ and easily find information that is appropriate to what people are searching for.
In other words, library shelves are very similar to search engine results pages (or SERPs) in that people seek out and find the books they are looking for by typing in the name or topic. They can see also recommendations (for example, on social media) and other backlinks that lead to the topics they’re looking for on your website.
Watch the video to uncover what impacts the success and efficiency of search engine optimization.
Timestamps:
00:00 Intro
00:22 What is SEO?
00:32 The main aim of SEO
01:37 Resources that can be used to improve SEO
#seo #whatisseo #seoexplained
Watch the whole SEO Basics for Beginners series here: • Playlist
Looking to learn more about SEO? Check out our blog: https://www.similarweb.com/corp/blog/...
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