HOW TO CREATE A DISCOVERY CAMPAIGN ON GOOGLE ADS - STEP-BY-STEP TUTORIAL FOR BEGINNERS
Learn how to create a discovery campaign on Google Ads step by step (beginner's tutorial).
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The Discovery campaign is a new type of Google Ads campaign for selling your product or service online.
Focused on displaying ads in Google feeds (such as YouTube, Gmail, and the news feed, called Discover), this type of campaign relies on machine learning to find the best audience for your ads.
In fact, this is why the only two bidding strategies that can be used in Discover campaigns are Maximize Conversions and Target CPA. There are a few other campaign specifics you should also keep an eye on; I explain them all in another full video on the subject on my YouTube channel.
In this lesson, I'll help you understand all these details in practice and build a Discovery campaign from scratch. I've prepared this tutorial to help you place your ads in Google feeds. Follow along step-by-step to create a Discovery campaign, set your budget, segmentation, target audience, create ads, and more. Hit play and enjoy great insights!
▶ WHAT YOU'LL FIND IN THIS VIDEO
0:00 - Getting Started with a Discovery Campaign
0:43 - How to Create a New Discovery Campaign
2:11 - How to Target Location and Language
2:55 - How to Set a Bid Strategy
3:46 - Additional Campaign Settings
5:49 - How to Define Your Target Audience
8:49 - Creating Ads for a Discovery Campaign
13:40 - Ad Description Headlines
15:00 - Previewing Campaign Ads
17:03 - Finalizing the Discovery Campaign Creation
▶ LINKS MENTIONED
All About Discovery Campaigns: • CAMPANHA DISCOVERY GOOGLE ADS: TUDO SOBRE ...
Successful Campaign Structure: https://bit.ly/3e1ZOKE
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