From our partners at Phocuswright Europe 2024: IReckonu
Rik van Leeuwen, head of data at Ireckonu, talks to PhocusWire editor in chief Mitra Sorrells in the PhocusWire studio at Phocuswright Europe 2024.
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00:00 - Introduction
00:15 - Without a Data Strategy, There Cannot Be an AI Strategy
01:08 - Centralized Profile Data
01:56 - The Challenges
03:41 - Connecting to a Business Goal
06:27 - Conclusion
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