Layout Teardown: Ep 2 - TimeAndDate.com Success: Mastering Functionality & Monetization
Layout Teardown is a video series where Ben and Brock breakdown the ad strategy and website layout of popular publishers. In this week's episode, we're taking a look at Timeanddate.com, a transactional website where users can calculate dates, check the time, weather and dates across the world. Ben and Brock talk through the reasons behind timeanddate.com's page RPM strategy, the advertising layout on desktop on mobile, and their ad loading setup.
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📕 Video chapters if you'd like to skip through
00:00 - Intro
00:47 - Overview of Time & Date
02:49 - Desktop layout & traffic breakdown
04:16 - Google widgets making websites redundant
05:23 - Desktop layout
05:44 - Ad unit above menu
06:45 - Optimizing with a 970x250 unit
07:55 - Sticky feature on unit
08:03 - Right hand sticky unit
08:59 - Optimizing with refresh
09:27 - Optimizing with multi sized units
10:51 - Optimizing with 468x60 unit
11:06 - Ad loading
13:31 - Mobile layout
14:26 - Header unit
15:09 - Sticky footer unit
16:09 - Optimizing content to accomodate more units
16:59 - Optimizing with ad refresh
17:09 - Time and dates's user strategy
18:09 - Optimizing with interscroller or native unit
18:42 - Wrap up & video optimization
19:28 - Outro
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