Layout Teardown Ep: 3 - Cars.com's Sophisticated Ad Strategy
Layout Teardown is a video series where Ben and Brock breakdown the ad strategy and website layout of popular publishers. In this week's episode, we're taking a look at Cars.com, one of the biggest auto marketplaces in the US. Ben and Brock speak about the detailed insights and suggestions for optimizing cars.com’s ad revenue. From tweaking the desktop layout to maximizing mobile monetization with various ad units, stay tuned to learn valuable tips to develop your ad strategy and improve overall performance.
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📕 Video chapters if you'd like to skip through
00:00 - Intro
00:18 - Overview of Time & Date
01:33 - What is covered in this video
01:45 - Desktop layout & traffic breakdown
04:17 - Revenue Breakdown Possibility
06:45 - Desktop Layout Breakdown
08:05 - Search Page
12:01 - Cars.com’s Existing Layout
14:10 - Brock’s Proposed Optis
16:19 - Refresh Ads
17:29 - Importance of A/B tests
18:29 - AdSense for search (AFS)
20:19 - Details Page
24:43 - Opportunities for Optimization
27:45 - Mobile Layout
29:05 - Mobile Monetization Idea
30:32 - Opportunities for Optimization for Mobile
30:42 -Sticky Footer Opti
31:37 - Interscroller Unit Opti
33:02 - 300x250 unit Opti
33:33 - Ministicky Opti
34:25 - Sneaky Mrec Unit
37:31 - Mobile Sticky
38:10 - Optimization Recap
41:20 - Outstream
44:26 - Wrap up and Recap
45:39 - Outro
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🔎 Get your own layout teardown
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⬇️ Download "AdWizard" Chrome Extension! ⬇️
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🧠 MORE RESOURCES
👉 Ad Placement Strategies | https://www.publift.com/blog/improvin...
👉 9 Best Programmatic Advertising Examples | https://www.publift.com/blog/best-pro...
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#ads, #monetization, #cars #carscom #adlayout #adplacement