230. Advertising
Ads are everywhere, & find their way into more places every day. Companies spend hundreds of billions of dollars shilling for their products. But there’s a question we haven’t answered conclusively: do they work?
Links for the Curious
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands - https://papers.ssrn.com/sol3/papers.c...
Consumer Heterogeneity And Paid Search Effectiveness: A Large Scale Field Experiment (Blake, Nosco, & Tadelis, 2014) - https://www.nber.org/system/files/wor...
When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why? (Fou, 2021) - https://www.forbes.com/sites/augustin...
Does Advertising Actually Work? (Part 1: TV) - Freakonomics - https://freakonomics.com/podcast/does...
Agencies Agree; 2021 Was A Record Year For Ad Spending, With More Growth Expected In 2022 (Adgate, 2021) - https://www.forbes.com/sites/bradadga...
On the phenomenon of bullshit jobs - David Graeber | libcom.org - https://libcom.org/article/phenomenon...
Facebook will disable new political ads a week before US midterm elections | TechCrunch - https://techcrunch.com/2022/08/16/fac...
Advertising budget projections - https://dmx9040v9xyo8.cloudfront.net/...
Zuckerberg’s mea culpa for Facebook’s effects on the 2016 election - https://www.facebook.com/4/posts/1011...
Facebook bans new political ads in the week before Election Day - POLITICO - https://www.politico.com/news/2020/09...
Hoover’s declamation of radio advertisements - https://babel.hathitrust.org/cgi/pt?i...
What Facebook Did to American Democracy - The Atlantic - https://www.theatlantic.com/technolog...
Google Chrome train ads tweet - / 1559654560649531392
Google Chrome billboard - https://www.flickr.com/photos/ell-r-b...