Fresh Design is now FreshTech - what`s behind the branding changes?
We all realize 2022 was packed with complicated challenges and significantly altered work processes. Our company was no exception.
As a result, united with you and the whole country, we have also taken the path of change.
Firstly, we took a step back to calm down and then returned to work mode.
After that, we took a detached view of our activity and evaluated the performance.
Later, we identified our strengths and development areas.
Finally, a revamped company vision was shaped!
These are the 4 steps that contributed to the creation of a modern technology company called FreshTech, a holding with individual products and areas of focus — the point we were aiming at for 15 whole years.
So, what did we come up with? Sergii Kutyr, the CEO of FreshTech, shares the story.