How to Set Up Custom GA4 Event Parameters as Dimensions in Databox
In the last video of our Google Analytics series I showed you how to track custom events in Google Analytics 4 with Google Tag Manager. In Universal Analytics we had event categories and labels, but in Google Analytics 4 we have event parameters and there is a little bit of setup on the backend in order to get this data into Databox. In this video I'm going to show you just how to do it!
Here's a link to create a free Google Analytics account:
https://analytics.google.com/analytic...
Want to learn more about Google Analytics 4? I've put together a whole series of videos that shows you everything you need to know to get started:
• How to Set Up Google Analytics 4 on Your W...
Personally, I don't use the built-in reports for GA4. I prefer to set up custom reports using a tool called Databox. I'm actually a Databox Premier Partner and would be happy to help you set up your reports. Check out Databox here:
https://databox.com?fp_ref=ricky98
My website platform of choice is Webflow:
https://webflow.grsm.io/2nupr5sm6wl6
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