Homer Simpson Is Your Target Market
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Homer Simpson is an iconic figure and ever since Fox came up with character several years ago people have really been able to relate to him.
They have come to be able to identify traits that he possesses in each other. And he's actually becoming quite a celebrity figure. But there is another use we can take from Homer and that is to use his personality to help us identify our target customer when marketing online.
I this video I will address how to identify the objections of Homer and how to use those objections to sell your product or services using online marketing.
0m17s Homer Doesn't have a product to sell
0m47s Isn't and Expert in anything
1m10s Is afraid to be on camera
1m41s Doesn't want to learn marketing copy about how to sell himself
2m01s Doesn't have a website
2m21s Doesn't have a list
2m53s Wants all of his traffic to be free because buying traffic is bad to him
3m20s Homer thinks the only way to make money online is to make money teaching people how to make money online