Ad Targeted Animation / Season-iT / Visualization by 3D Animation Studio - CGV
This was a project for Season-iT. They created a small key-chain product that let users carry their favorite spices and salt with them. They contacted me in order to create an ad targeted animation that would later also be used for a crowdfunding campaign.
After a market research and review of various references and a lot of communication with the customer we narrowed down our options to create the result you saw. As a new business It was very important to create an eye-catching animation with a slogan.
We live in the advertising age, one of the hardest marketing strategies is coming up with a memorable, creative and catchy slogan that properly represents your company or brand.
A famous slogan stays with consumers, it is how they think of the product. A slogan or marketing campaign is only worthwhile if people remember it.
We strove to create a a visual animation slogan that could easily communicate the product purpose. The scene with the spices floating in the air and the bold text gives the user a hint of what it may come next. A zoom out reveals the product that promises to solve the issue of spices and salt carrying, all in a visual appealing way.
The main animation with the slogan is on the first 8 seconds.
After that the rest of the scenes you see on this video are complimentary and show more angles and features of the product.
The audio is only used here to combine all the animated scenes.
AUDIO USED
PR"EXISTENCE" - Stranger Things type cinematic retro soundtrack. Composed by Vinn A.
• "EXISTENCE" - Stranger Things type ci...