Renault Megane
At an altitude of 3,000 meters, within a 2-kilometer-long tunnel, with no electrical power and situated in a frigid and arduous work environment, our studio executed a truly remarkable launch experience for the new Renault Megane E-Tech in Karabet, Van.
We designed a private launch to Renaults's esteemed guests for an extraordinary tunnel journey spanning a length of 2 kilometers, featuring an immersive light show along with real horses and lasers, seamlessly followed by a 70-meter projection mapping show adorning the tunnel's lateral walls. This captivating experience shall vividly infuse the essence of the brand-new Renault Megane E-Tech into every segment of the journey effectively sharing the exhilarating encounter with our passengers throughout their passage.
Client : Renault Turkiye
Agency: Oyak Tur
Director of Communications Renault Mais: Özlem Kılıçkaya
Corporate Communication Manager Renault Mais: Hüseyin Civelek
Multimedia Production & Content Design : Illusionist
Producer: Ahmet Gürbüz
Executive Production & Content Director: Ozan Savaş
Lighting Designer : Ali Ateş
Laser Operator : Duran Kurt
Visual Systems: Display Team
Visual Technical Director: İlker Kerem Üstündağ
Sound & Light : Master Production