How I Shot a Luxury Jewellery Ad with Multiple Lenses | Caratlane Spec Ad
Craftsmanship and modern femininity.
This is a self-initiated cinematic spec ad for the Caratlane Strong Floret Diamond Drop Earring, featuring model Satyamwada. Shot on tabletop and in studio using macro cinematography, dramatic lighting and creative double exposure techniques to capture the elegance and brilliance of the jewellery.
What went into this film:
The Product: Extreme macro shots of the Caratlane Strong Floret Diamond Drop Earring resting on fine sand, every facet and detail captured with precision.
The Model: Portrait and fashion cinematography featuring Satyamwada, shot with shallow depth of field and patterned studio lighting to create a moody luxury feel.
The Double Exposure: A creative sequence blending the model's silhouette with long exposure city highway footage at night, conveying modern energy and timeless elegance in a single frame.
The Resolution: The film closes on the earrings in their Caratlane packaging, grounding the story in the product.
Shot on Sony A7 III with 35mm f1.4, 50mm f1.8, Sony 16-35mm f2.8 G Master and Helios 55mm f2.8
Studio and Tabletop Cinematography | Live Action Only
Model: Satyamwada
Director: Fahad Ali
Production: FW Productions
Instagram: @fwbyfahad
Website: fwbyfahad.com
Inquiries: [email protected]
Music: Jaded by Faith Richards, licensed via Artlist.
What detail stood out to you most in this ad? Let us know in the comments!
This is a self-initiated spec ad and is not affiliated with or commissioned by Caratlane or Tanishq.
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