UPDATE: Meta Ads Just Got 10x Easier
Apply for my 1:1 strategic consulting for Meta ads: https://partner.strandmedia.co/discov...
If you’re new here, here’s a quick snapshot of my background:
2018 → Became Head of Marketing at Thermomix Norway, scaling the business to multi-7 figures using Facebook ads with a 10x ROAS over two years.
2020 → Went independent and started helping brands scale profitably. My first client quadrupled revenue in under a year while maintaining a 4x ROAS.
2022 → Started this YouTube channel, which led to inbound interest from brands worldwide after sharing real case studies and results.
2023 → Built a small team, then intentionally returned to a lean, founder-led model to work directly with clients.
2024 → Shifted focus from media buying to creative strategy after seeing significantly stronger performance from improved creative systems.
2025 → Transitioned from an ad management service to strategic consulting for 7–8 figure DTC brands.
2026 → Starting the year with a full roster and opening a waitlist for my strategic consulting work.
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Tools & Resources
🎲 Foreplay board: https://foreplay.co/?via=FHdO7b
🗂️ Click here to get an access to my Meta ad account structures guide: https://ole-strand.kit.com/86818e7867
📊 Get my free Break-Even ROAS & CPA Calculator: https://ole-strand.ck.page/b2aa539a03
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In this video, I break down how to filter Meta Ads Library by impressions, why impressions are the best proxy for ad spend, and how to identify winning competitor creatives you can model for your own campaigns.
You’ll also see how I combine this update with Foreplay and creative analysis to reverse-engineer evergreen ads, new winners, UGC, skits, and partnership ads without guessing.
⏱ Timestamps
00:00 Why Meta Ads Library hides real winners
00:31 New Meta update: filter ads by impressions
01:54 How to spot winning competitor ads
03:32 Turning competitor ads into creative ideas
05:03 Saving proven ads with Foreplay
06:55 Why these ads actually perform
07:21 How to use competitor data to scale
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🎧 Prefer audio?
Listen to my Smart Scaling Podcast on Spotify: https://open.spotify.com/show/4Q4uoBB...
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🤝 Connect With Me
Instagram: / ole_strand
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👍 If you found this video helpful, drop a like and subscribe for more strategies on scaling with Facebook Ads.