Nikkia Reveillac - Traps to Avoid When Creating People-Obsessed Culture
Businesses are fighting to understand their consumers and employees more than ever. Director of Consumer Insights at Netflix, Nikkia Reveillac, shares three common pitfalls companies and associations fall into when trying to become people-obsessed.
Unfettered Creativity
Getting ideas from various departments can be extremely valuable when determining research structure and goals. Nikkia cautions leaders to not get lost in the creativity and to hone in on specific problems to ensure that innovation is purposeful and aligned with the needs of the targeted audience
Speed to Market
C-Suite and upper management can often pressure their employees to increase their speed to market. This pressure can lead to rushing through crucial research steps that could sway the outcome of the research. Nikkia wants leaders to recognize it takes time to validate research and to resist the temptation of being the first in order to not miss valuable insights
Research Maturity
There are varying levels of research maturity within organizations that need to be utilized properly. Some of them are great storytellers who can bring data to life for varying levels of expertise while others can’t quite articulate the data properly. Finding those data storytellers and bringing them in early helps with getting buy-in from stakeholders.
Nikkia has an impressive background filled with decades of research and consumer-focused roles at companies like Twitter (X), Netflix, and Colgate-Palmolive. From building and leading inclusive international teams to creating and testing consumer features, Nikkia’s perspective is relevant to executives and business leaders.
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