FBE (REACT), the Company Worse than Buzzfeed - A Case Study on the React Brand (Pt 2/3)
EDIT The Fine Bros no longer own the REACT channel, contrary to what's said at the end of the video. They were acquired by Electric Monster towards the end of 2021.
https://variety.com/2021/digital/news...
Buzzfeed is one of the most publicly hated companies on the internet. However, what they’ve done pales in comparison to FBE, the company that pioneered the react series in the early era of YouTube. What've they done that's so much worse, and why is it much less talked about?
Credits Document - https://docs.google.com/document/d/1x...
Outro Song - credits song for my death (vivivivi) - • credits song for my death
Amazon Affiliate Link
Mic I use that I think is better than Yeti (best sound to cost ratio imo) - https://amzn.to/3DQVjCC
0:00 Intro
0:55 Kids react to Hey it's Milly and Blackface
4:35 Teens react to Performative Activism and Trademarks
10:38 Adults react to Terrible Workplace Culture
18:04 Elders react to the Downfall after Reactors Left
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Edited by Adam You