Magento 2 and D2C in 2021
The growth of eCommerce has gone from meteoric to something beyond astounding. The signs were already there. The High Street in large part hasn't adapted well to the advent of digital. There has been a general misunderstanding of the relationship with the customer. That provides the opportunity for brands to develop a much closer relationship with the consumer. With that relationship in place, you can make sure that you deliver what that customer wants whether it be product or brand position. Chase the relationship. If that relationship is strong, why would that consumer buy directly from you?
Lockdown has accelerated the drive to eCommerce with perhaps 30% of consumer transactions in the USA being driven online and some analysts suggesting that by the time we exit this strange existence, as much as 50% of consumer transactions will be via eCommerce. 50%. The questions that develop from there are obvious.
If you are primarily bricks and mortar, how will you maintain market share?
If you are at least bricks and clicks, how much market share can you take?
As if that were not sufficient, we also have the complexity of trading with our European neighbors post-Customs Union exit. Tax is difficult.