Creating a Vision Before Digital Transformation | Ep 2 | The Vu
An overview of the digital vision needed to help companies transform themselves.
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0:00 Introduction
1:46 Digital transformation and brand promise
3:01 Enabling digital transformation
5:00 Digital transformation vs. business transformation
14:02 The path to digital transformation
17:06 The importance of having a Digital Vision
23:06 Storytelling to align on vision
32:53 Operationalizing a Digital Vision
35:46 What to consider when creating a Digital Vision
41:05 Lessons learned
46:05 Integration as part of the Digital Vision
49:34 Using personas to make decisions
53:15 Digital Vision in the future