Selling Ride Control: Key Insights for Service Advisors
In this video, we explore why customers might not be making smart ride control decisions and how service writers and technicians can help. The cycle of not selling ride control involves three phases: selective recommendations, casual mentions, and outright avoidance due to fear of rejection.
Remember, recommending ride control isn't just about comfort—it's about safety. A complete visual inspection and road test can improve customer communication and increase sales. Quality shocks and struts ensure better handling, traction, and control, ultimately providing the best value for customers.
Learn how to break bad habits and help your customers make informed decisions about their vehicle’s ride control.
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