Don'ts while drafting a Digital Marketing Strategy? 1) Don't assume you can capture the world with one type of message 2) Don't assume everything will happen immediately. Give it time 3) Don't assume that you can manage with one or two channels. You need as many as possible 4) Digital Marketing work is not a one time campaign. This needs to be on-going. 5) Don't assume you can have one format of messaging. You need many.