On the Couch @TrinityP3 - Ros Allison on Programmatic Trading
www.trinityp3.com
On the couch is a fortnightly catch up where we discuss and solve the problems of the marketing world today.
In this episode Darren Woolley is joined by the Ros Allison, our Digital Media and Programmatic Trading expert here at TrinityP3.
We discuss:
How do you explain programmatic trading to advertisers?
Why do you think there is so much controversy about programmatic buying?
Is programmatic right for all advertisers?
What would you recommend to an advertisers who is questing their programmatic investment?
What do you think is the next step for digital media and programmatic trading?
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Also let us know in the comments, topics you would like I to discuss On the Couch and people you would like to see On the Couch.