Product validation with Ahrefs.com - WebDesy.com
This video explains how to validate a product idea with Ahrefs.com. You can learn more about it in this post: https://webdesy.com/validate-product-...
You can use ahrefs.com not only for straight forward SEO things (such as keyword research, etc) but also for product idea validation. Other than that, it’s also possible to use the toolset even to brainstorm for product ideas in general or product sections (course episodes, etc). Let’s take a closer look at what exactly I mean.
First off, you need to go to ‘Keywords explorer’. You can just enter your generic term (say ‘WordPress SEO’) and see if it has enough monthly searches for a separate product (1,000+ monthly searches). If the amount of monthly searches is less you can use the topic not for a separate product but as small part of another product (course episode).
In case you already know that you want to create a course (or any other product), but you’re not really sure what episodes (sections, etc) it should have, you still can use the ‘Keyword explorer’ tool, but in this case everything that has 100+ monthly searches is worth your attention. You want to make sure that you use all the options from the ‘Keyword ideas” drop-down menu.
If you already know your product idea and even competitors (and their course landing pages or just sites) you most definitely want to make use of the ‘Content Gap’ tool at Ahrefs.com . That’s because the tool allows you to see what you’re missing out on in terms of topics covered when compared to your competitors.
Plus you can just generate topics for your product if you just don’t use your site domain name. It makes sense to use Ahrefs.com if your competitors have stand-alone sites that actually sell their products (courses, etc).
Other than generating topic and product ideas, you’ll be able to use the tools at Ahrefs.com to find out about what domains your competitors get links from (plus what people say about their products), what keywords they rank for in organic search results and Google Ads, what pages on their domains are the most popular ones and what pages attract most backlinks.
You can additionally use the following tools for generating ideas:
http://soovle.com/
https://ubersuggest.io/
http://answerthepublic.com/
You can learn more about keyword research at https://ahrefs.com/blog/keyword-resea...
Links:
Blog post with the video on WebDesy.com: coming soon
SEO Crash Course for WordPress Users: http://webdesy.com/products/seo-crash...
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