Pre-Recorded Video Shown During A Live Event
As an event producer, I create many videos that can be shown during a live or online event. This video was an update on the work of the MPAC Hollywood Bureau and was shown during its Media Awards event.
My role included script editing, shooting, and editing.
CLIENT: MPAC Hollywood Bureau
GOAL: Explain what the Bureau does and motivate the audience to donate.
AUDIENCE: Attendees of the client's online awards event, many of whom were learning about the client for the first time.
CHALLENGE: Succinctly explain in 3-4 minutes why the Bureau exists, provide an overview of its services, highlight recent accomplishments, and make a compelling case to donate.
DIRECTION: We poured over the client's history, services, partners, and accomplishments to distill the most compelling elements into a short and visually rich 3 minutes.
OUTCOME: The video played a pivotal role in connecting the work of the Bureau in the context of an awards event. It was effective enough that the client requested making a few tweaks to reuse it in their marketing and communications campaigns.
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