Get Marketing Hub to sync your LinkedIn: https://clickhubspot.com/mhc
Marketing success can be hard to measure, especially with longer buying cycles. But LinkedIn Conversions API (CAPI) and HubSpot make it easier than ever to understand buyer behavior and optimize your campaigns. Join HubSpot’s Kyle Jepson as he shows you how CAPI can help boost lead quality, save costs, and prove impact.
00:00 Introduction to HubSpot + LinkedIn Conversions API
00:08 Create Events
01:23 Trigger Events
01:44 Setting Data Sharing
01:58 Selecting Data for LinkedIn Contact Match
02:08 Choosing Contacts
02:14 Default Event
02:20 Syncing Events to LinkedIn Ads Campaign
Heads up! If you’re currently using LinkedIn Offline Conversions with HubSpot, it’s time to switch to CAPI. It’s fast, easy, and ensures you continue driving actionable insights to crush your 2025 marketing goals.