How to Structure Your Ad Campaign with HubSpot
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When your ads are managed in one system but your CRM data lives in another, measuring the return on investment can be a challenge. HubSpot simplifies this by integrating both, allowing you to manage your ads and CRM data in one place for a clearer view of your marketing efforts.
In this How to HubSpot tutorial, join Angel Zheng as she shows you how to create segmented audiences and personalized ads using ad conversion events, campaign management, and lookalike audiences. You’ll learn how to build custom lists to target visitors at different stages of the buyer’s journey, and how to use CRM and website data to optimize your ad campaigns and boost conversions.
00:00 Introduction to Structuring Your Ad Campaign with HubSpot
00:29 Create Audience
00:58 Create Ad Campaign
02:22 Keywords
02:47 Targeting
03:09 Budget & Schedule
03:26 Automation Tab
04:01 Final words