LinkedIn Advertising Course | LinkedIn Lead Generation 2021 | LinkedIn Marketing Strategy
Welcome to Dekker Fraser and today’s video is about LinkedIn Advertising Course, LinkedIn Lead Generation 2021, and LinkedIn Marketing Strategy.
☑LinkedIn advertising course: https://www.udemy.com/course/linkedin...
☑What you'll learn from this Best LinkedIn Advertising Courses 2021:
✔ LinkedIn Advertising
✔ LinkedIn Marketing Strategy for B2B
✔ B2B Advertising
✔ B2B Marketing
✔ LinkedIn Ads
✔ LinkedIn Marketing
✔ LinkedIn
Now you can get fast results from LinkedIn advertising in this new, groundbreaking course from a veteran marketing executive with a top-tier MBA. who has been advertising on LinkedIn since 2011.
☑About Instructor:
Dekker Fraser is a veteran Silicon Valley marketing executive with an MBA in marketing from the Kellogg School of Management and 100,000 students. He has extensive experience LinkedIn advertising lead generation.
I'm going to reveal the four most common mistakes that I see with LinkedIn advertising. When I first joined a company or when I first start doing marketing consulting for a company, I often suggest LinkedIn advertising, and the typical response is something to the effect of, We tried that didn't really work. We're going to focus on Google ads. We're going to focus on Facebook ads. Now the good news is with just a few small tactical changes, I can usually produce a very strong improvement in the LinkedIn ads.
So let's talk about what the mistakes are and how to address them. The first one and this only applies when you're dealing with demand generation lead generation. It is sending traffic from your ads to your home page or to a campaign-specific landing page. Now, the problem with sending people to a landing page is that they have to click your ad on their phone or on their laptop. Your website landing page needs to load, and then they have to see another form that they may or may not fill out. So every time you introduce another step, you're introducing a friction point. You're introducing the issue of time where it may take time for that website to load and somebody might abandon it. And you have to optimize each one of those steps to make sure that the conversion rate optimization is perfect.
LinkedIn can be very effective, but I think what people are missing is that LinkedIn is an extremely effective tool for demand generation. When people are used to using Google ads, they're used to dealing with people that are at the very bottom of the funnel. They're actively searching for something to buy. They're actively searching for a solution. They're pretty close to making a purchase. But the level of awareness and intent when you're doing social media advertising is often lower than you would expect. So what you need to do is you need to continue marketing to those people through advertising and through emails in particular. And there are other techniques you can use like SMS, you can have SDRA outreach. But the main thing I would say would be to email marketing. And what you need to do is continue educating them about the problem that you solve about why you're the best solution and why somebody should actually engage with your sales team. So building that nurturing sequence should help improve the performance of your LinkedIn advertising.
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LinkedIn advertising course: https://dekker-fraser.teachable.com/p...
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