Customer Talk with Lefroy Valley (AUS) | Talking about spinach and the newest solutions
PopFest, the annual Open Days of Pop Vriend Seeds / KWS, is the time of the year to catch up with our Pop Friends from all around the world. We spoke to Ryan from Lefroy Valley, Australia. Ryan takes us to the other side of the world by sharing the spinach challenges in his market and how PV is supporting by bringing the solutions he needs. INITIO, our seed enhancement, is one of the solutions he’s talking about and has shown to provide a significant benefit within stressful conditions.
In General
At Pop Vriend Seeds / KWS, we focus on a selection of top-quality vegetable crops. We are proud to say this focus has allowed us to become a world leader in hybrid spinach, Swiss chard, and bean seeds. About a decade ago, we started breeding red beet. Since we’ve been a part of KWS, we’ve significantly accelerated the evolution of our beet portfolio. We export our vegetable seeds to over 100 countries worldwide, including the United States, China, and Africa. Thanks to a dedicated team of specialists, we organize and manage all this from our global operations hub in Andijk, in the heart of Seed Valley, the Netherlands.