How to integrate Google Analytics with your MailChimp campaigns
This tutorial shows you how to integrate your Google Analytics tracking with your MailChimp account.
This will ensure all of your email campaigns are tracked effectively and that all link clicks and visits to your website are tracked not only in MailChimp but also in Google Analytics using the campaign name.
You'll learn how to set the campaign name within MailChimp so that it shows up in Google Analytics the way you prefer it, some tips on naming conventions, and a bonus tip on how to create an email dashboard within seconds.
Campaign Monitor Dashboard: https://www.campaignmonitor.com/blog/...