Instagram Marketing BanglaTutorial 2021.Digital Marketing Masterclass part-3
#InstagramMarketing #SEO #shikoshobai
I have discussed Instagram marketing in detail in the video though in today’s world Instagram has made a very significant impact through social media. We can garner the best traffic in the USA from Instagram like any other social media. Which plays a very important role for our nice sites. I discussed in detail in the video how to create an Instagram account and how to convert from a personal account to a business account.
🟢The Main KPIs ( what to focus on):
Reach
Impression
Share
Save
Growth rate (a combination of like comment share and save)
🟢Tools for measuring Insights & Analytics and Overall growth rate:
Social blade
Iconosquare
INK361
Preview App
HypeAuditor
Social Book
Social Bakers and so on....
✅Note: these tools will help you determine but don't depend on any above of these blindly ( I prefer manual research, it's time-consuming but help you in the long run)
🟢 While making a spreadsheet for your influencer and competitor ( Market research) Keep in mind to find the following things:
Check the bio very attentively (keyword, website link, how organized it is)
Size of the account (followers, following, number of posts)
Is that account using engagement group? (will discuss this in the next class)
🚫❌Don't copy your competitors or Influencers because:
✅Every account is different
✅You have to find out your own strategy
✅It's your business so be serious and study what works and what doesn't
Marketing is All about Research, Analysis, and understanding the human psychology ~ Mithila Khatun
So, Do your own research