Notes from Marty Cagan's "Transformed"
Join us for a summary of the Why, What, Who and How from Marty Cagan's book and workshop "Transformed", and our conversations afterwards. It is designed to give you an overview of the context, some key principles and insights, and some next steps and considerations as you think about how you can structure your teams and processes to build better, more successful products, and a culture of innovation in your organisation.
"Transformed" by Marty Cagan provides a succinct yet powerful overview of building a strong product operating model within organizations. This is not a "product management" book, rather, it acts as a valuable compass for product leaders and organizations looking to adopt a product-focused mindset and build an effective product development strategy, process and team.
In the book Cagan lays out the fundamental components of a successful product operating model and shares wisdom on fostering successful transformation. Despite the hurdles that come with transitioning to this model, the book provides readers with essential insights and approaches to steer through the shift, positioning it as a valuable asset for executives and CEOs driving organizational change.
Marty also offers a workshop for leaders from organisations who are looking to improve their product operating model, and I was privileged to be invited to one.
About our speaker Tasneem Gould ( / ):
Tas has been privileged to work with some of NZ's best software companies including Xero, Orion Health, Deloitte, MYOB (x3) and SLI Systems. Tas is an experienced practitioner and trainer in Product-led software development, with deep skills in Customer Experience Design, Product Strategy, Release Planning and Agile Development. She is passionate about developing the capability in others to support them as they launch new products, expand into new markets and partnerships, develop delightful customer experiences and create a smooth, inclusive and impactful product operations structure via her Product Management agency, GSD Alliance.
Tas loves the variety and opportunity for impact that product management offers and is excited to encourage more people to start and grow their careers in this discipline. She is actively involved in mentorship in the product and software communities, serves on the board of Product Aotearoa and also runs a product management focused meetup group in Christchurch. She was named APAC Community Leader of the year in 2020 at the Leading the Product conference.