How Bombay Shaving Company Boosted Retention & Revenue with GoKwik | Ft. Jayanth R (D2C Head at BSC)
How Bombay Shaving Company Boosted Retention & Revenue with GoKwik | Ft. Jayanth
In this video, Jayanth, D2C Head at Bombay Shaving Company, shares how the brand scaled customer engagement, retention, and revenue with GoKwik’s KwikEngage.
Bombay Shaving Company started with a simple idea — Indian men deserve grooming products that are thoughtful, reliable, and designed specifically for them. Over the years, the brand has grown into a trusted name for crores of Indian consumers who rely on it for their everyday grooming routine. ✨
As the brand scaled digitally, website sessions, add-to-carts, and funnel activity increased significantly. However, a large segment of visitors still didn’t convert. By integrating with GoKwik’s KwikEngage, Bombay Shaving Company was able to identify more users, activate powerful retention marketing, and create meaningful engagement across multiple channels. 🚀
💡 What You’ll Learn in This Video:
• Bombay Shaving Company’s journey of building a trusted grooming brand in India
• How GoKwik helped identify over 40% of BSC website visitors
• Building a powerful remarketing base with compounding customer data
• Driving 8–10X ROI through AI-powered abandoned cart calling
• How unified channels like WhatsApp, SMS and email improved engagement
• Boosting repeat purchases and retention with smarter customer communication
📊 Key Highlights:
• ₹200+ crore revenue from Bombay Shaving Company’s website
• 40%+ website visitors identified through GoKwik
• 35% return customer rate driven by stronger engagement
• 8–10X ROI from AI abandoned cart calling
• 35% revenue contribution from KwikEngage and CRM (up from 5%)
GoKwik continues to help D2C brands identify anonymous users, improve retention marketing, and drive higher conversions through smarter customer engagement. 📈
🚀 Grow your eCommerce brand with GoKwik
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