Interactive Property Marketing: Spring Acres by Hyde Homes
No fuss, full functionality. The property interactive at Spring Acres harmonises their marketing strategy and sales process, enabling sales agents to sell homes more easily.
Their interactive, multitouch sales-enablement tool replaced the need for a physical model in their compact marketing suite, while also offering them great value for money.
A simple, fully filtered search from a static site plan is the key entry into the presentation, along with detailed floor plan visuals and a moveable local area map to bring the development to life. Two floorplans can be opened and viewed side-by-side, allowing customers to visualise and compare more than one option, helping them to choose their perfect home. The focus on keeping interactions straightforward ensures agents can choose their customer’s specific requirements quickly and helps them push forward, supporting them through their home-buying journey. Though most appointments are booked in advance, the functionality is simple enough to allow for public interactions too. Another cool feature? A shopping cart and customer takeaway integration that allows users to email plot information to themselves at the click of a button.
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