The Built-In Blog is a Shift4Shop module that enables blogging functionality as a feature of your online store. You can use the blog to post news, updates, and other information about your store and products as you see fit.
Blogging can be very beneficial for your website, not only as a means of communication with your customers, but also as a means of increasing your search engine rankings through posting useful and authoritative content.
Shift4Shop's Built-In Blog includes all the major blogging functionality including post categories and archives, and a commenting feature with the option to use Disqus Comments, and support for Google+ Authorship credentials.
As a benefit of being built-in to your Shift4Shopstore, the blog can perfectly match your site’s theme to ensure a consistent look across your entire website, which is difficult to achieve with an outside blogging platform.