The Truth About SO DANĆA ELEKTRA
"Sometimes if it's innovative and creative, it takes a long time to get it right."
@JosephineLee compares the Joy II to the first iteration of the Elektra, both shoes part of So Dança's innovative interchangeable synthetic shank line.
00:00 - Josephine Needs A Snack
00:10 - You Asked For This
00:28 - Elektra Innovation
01:16 - Why It Didn't Work
01:58 - The First Version of the Elektra
02:23 - Comparing to the Latest Version - Joy II
03:32 - Understanding Pointe Shoe Shanks
04:02 - Considering the Elektra's Synthetic Skeleton
04:47 - Josephine's Take: Between Demi & Full Pointe
05:30 - Interchangeable Shank Strengths
06:01 - Listening to Feedback Has Paid Off
06:42 - Why We Don't Talk About Certain Shoes
07:04 - Innovation Takes Time
Produced, Filmed & Edited by: Jazley Faith @jazzleyfaith
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