John Fong: Accounting for change | High Agency 08
In this episode, John Fong, founder of F28, explores the evolving role of CFOs and financial leadership in today’s fast-paced business landscape. He discusses how the CFO role has become increasingly strategic and impactful over the past decade, with 81% of CFOs recognizing this shift. Additionally, John highlights the growing trend of fractional CFOs, whose demand has surged by 103% in the past two years.
Featuring
John Fong
Founder
f28 Studio
John is the founder of F28, a Fractional CFO studio that works with growth stage companies to turn their financial chaos into strategic clarity. John has +20 years strategic finance experience as a CFO of public and private companies spanning healthcare, technology and natural resources. John has partnered with Founders, CEO’s and leadership teams to take them through the entire lifecycle of companies, from startup and scale up through to IPO with a focus on building sustainable and profitable businesses.
Instagram: / jhnfong
Twitter: https://x.com/jhnfong
LinkedIn: / johnfong
Hosted by
Mo Dhaliwal
CEO
Skyrocket Digital
Software engineer turned marketer, Mo is an entrepreneur, cultural curator and technologist. In his role as founder and CEO of Skyrocket Digital, he helps clients with business, brand and technology to launch new ideas and grow their businesses.
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High Agency: Conversations that Drive Growth and Transformation
Instagram: / highagencypod
LinkedIn: / high-agency-pod
Twitter: https://x.com/highagencypod
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Presented by Skyrocket Digital
https://skyrockdigital.com/
Skyrocket is the digital agency for ambitious leaders. Our capabilities empower business and marketing leaders with the confidence to launch new initiatives, grow their brands, and undergo the transformation necessary to achieve breakthrough results.
00:00 Intro
02:18 Meet John Fong
03:05 Why Finance
05:00 Mining and Impact
06:15 A Common Thread
07:38 What Fractional Means
08:36 Why F28
11:15 Working with Founders
13:37 Why John Does This
23:33 Numbers Need a Story
46:13 Closing Reflections