#BizTrends2024
This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.
Ndeye Diagne presents to Bizcommunity Marketing & Media editor, Danette Breitenbach on the trends in Africa, as challenging the prevailing notion of Africa's "lost decade", and is critical of the global media's one-dimensional portrayal of the continent. Instead, Africa's story should be headlined as one of resilience, creativity, and growth.
@OfficialKantar