Kasper Brandi Petersen (cofounder, LABFRESH) - CTOcast After work. Sustainable and durable clothing
Join Sasha Astapenka (CTOcast) for this episode of CTOcast After Work as he meets with Kasper Brandi Petersen, co-founder of LABFRESH. The two come together at cosy caffe Blin Queen in Amsterdam to delve into the story of how LABFRESH was founded and how Kasper and his team built the supply chain for their sustainable and durable clothing line. The conversation also covers the future of the cloth and fashion industry, as well as the financial success of LABFRESH. Don't miss out on this informative and thought-provoking episode!
00:00 Introduction of Kasper
03:13 Why LABFRESH clothes is so unique?
05:23 How LABFRESH started?
06:24 Kickstarter and other ways of funding for LABFRESH
09:11 Beta testing of LABFRESH cloths
11:51 Who is ideal customer of LABFRESH
15:40 Why to do a crowdfunding for opening of stores?
16:50 Marketing for dfigital first fashion brand
20:40 What big brands do right and wrong
26:06 Why LABFRESH doesnt make women’s clothing?
27:01 Why LABFRESH is sustainable and durable?
29:17 Is LABFRESH cloths recyclable?
32:49 How is it like to run business with your spouse?
35:10 What is exit strategy for LABFRESH founders?
38:10 Future of fashion and cloth
42:42 What Kasper would do differently if he has to start LABFRESH today
46:40 Margin in fashion business
01:03:34 Work wear from LABFRESH
Every Tuesday, Sasha sits down with a special guest at Blin Queen's cafe located at Amstel 102 in Amsterdam. The event begins at 18.30, giving you time to grab some food and drinks before the interview starts at 19.00. Don't miss out on this unique opportunity to hear interesting conversations and insights from experts in the field.
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