Vasily Klyucharev — The Brain Is Nervous: The Mysteries of Cognitive Dissonance
Vasily Klyucharev, PhD in Biology, neurobiologist, head of the Department of Psychology at the Higher School of Economics, and leading research fellow at the Center for Neuroeconomics and Cognitive Research, is a leading researcher at the Center for Neuroeconomics and Cognitive Research.
Why do hostages fall in love with their captors? Why aren't smokers afraid to smoke? How does the very act of making a purchase influence your future preferences? The theory of cognitive dissonance answers these and many other intriguing questions. This lecture will discuss the latest research into the brain mechanisms of cognitive dissonance—a state of psychological discomfort caused by internal conflicts of ideas, beliefs, values, or actions. Understanding the principles of cognitive dissonance will help you not only understand yourself but also understand how others manipulate us.
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