2016 Burton R. Clark lecture on higher education - Professor Gary Rhoades, University of Arizona
Managing to be different? Strategic imagination or ‘strategic’ imitation?
Professor Gary Rhoades, University of Arizona
Chair: Professor David Price, UCL Vice-Provost (Research)
Introduction of the speaker: Professor Michael Shattock, UCL Institute of Education
Are universities characterised more by imagination or imitation in their strategies? In representing themselves to prospective international students are universities pursuing distinctive niche markets, or are their efforts characterised more by isomorphic patterns within and across national boundaries as they seek prestige and/or revenue?