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15 Strategies to Grow Your YouTube Channel in 2022:
Below, we’ll cover 15 YouTube growth strategies in this guide but don’t feel like you need to execute every tactic to grow your YouTube channel—just trying a handful has the potential to skyrocket your subscriber count.
1. Target the Right Keywords:
YouTube (like Google) is a search engine, and it’s one of the most popular ones in the world. Creators upload 500 hours of video every minute to YouTube—that’s a lot of competition. Unless you already have a loyal Twitter following or email list, nobody will find your content unless you optimize it for search.
Ideally, you want to target keywords in your profile, video titles, and descriptions that get tons of monthly searches but have little competition. That’s easier said than done.
First, use a keyword research tool like Keyword Tool (very descriptive) to find keywords with promising search volume. Next, use a tool like TubeBuddy to evaluate its estimated competition. Again, you’re looking for keywords with the delicate balance of high search volume combined with low competition
2. Optimize Your Profile
Once you know which keywords you want to target, it’s time to optimize your profile. This will involve completing your data fields and including keywords in the right places.
For example, you might want to add an important keyword to your YouTube Channel name. If you were to build a YouTube channel around SEO (search engine optimization) tips, having a channel named “SEO Guru” rather than “Kyle’s Channel” would give you a significant bump in the search results.
Complete your “About Us” section. Add any relevant keywords you can, especially in the first 48 characters (since this will be displayed in YouTube search results). Above its search value, your profile page is a good place to tell brand-new visitors what you’re all about. Don’t expect them to browse through all your videos to know what you have to offer—tell them exactly what they can find on your channel.
3. Create Top-Notch YouTube Thumbnails
Your video thumbnail is likely the most-click-influencing element of your entire YouTube channel. It’s the first thing visitors will see when your videos pop up on their homepage or search results. Yes, your channel and title are important, too—but every user will see your thumbnail first.
If it’s the most important element, you should probably spend a fair amount of time optimizing it. Don’t just grab a pre-populated screenshot from your video—that’s a recipe for mediocrity and obscurity. Instead, spend time using Canva or Photoshop to create unique custom thumbnails for each video.
Notice how the videos in the screenshot above use bold text overlays, illustrations, and contrasting colors to hook viewers? Replicate this strategy for your own YouTube thumbnails to guarantee your audience never glances over your video. If someone is interested in a thumbnail, then they’ll look at the title—which is what you’ll want to optimize next.
4. Title Videos Like a Pro
Once you’ve hooked a viewer with your thumbnail, it’s time to earn their click and view with your title. Just like a top-performing blog title, this needs to be compelling and provide search value. The more people that click your video, the more YouTube will recommend it on homepages, search results, and relevant videos.
Avoid click-bait and focus on providing value. Answer the question for your potential viewer: “What’s in it for me?”
Will they be entertained, learn a valuable new skill, or catch up on the latest news? Your title should tell them why they should watch your video instead of the dozens (or hundreds) of other options right in front of them.
Is your video the most comprehensive? Can it teach viewers the fastest? Is it the most up-to-date? These are the questions that’ll flash through your viewers’ minds in the milliseconds between them seeing the video thumbnails and titles and ultimately clicking on one.
Beyond value, include relevant keywords in your title so that YouTube knows what your video is about and where to include it in search results. Find the delicate combination between being clever, adding keywords, and providing value. That’s easier said than done, but there’s no exact formula for success—you’ll have to experiment and see what works best for your channel and audience.
What’s more important than timing is consistency—see tip #13.
Read more: YouTube Analytics: 21 Metrics That’ll Transform Your Channel