Mike Duclos, Dealer Principal with Rock River Powersports, shares his DX1 experience. DX1 allows Mike to streamline, organize and grow his business. “In this industry, we have to change. We have to come up with innovative ways to make a difference and we need a system to be able to do that.” DX1 is a cloud-based dealership management platform which includes a DMS, lead manager, responsive website and online marketing tools.