How to Research Keywords - WebDesy.com
http://webdesy.com/keyword-research-a...
You need to know what keywords you should optimize your site for in order to drive traffic from Google, Bing and other search engines. That’s the foundation of all your SEO efforts. It’s really crucial because if you’re targeting the wrong keywords, your efforts won’t yield any good results. And that’s just because people may not use the keyword you optimized your site for. If it’s the case, people just won’t find you in Google. So, it’s not a good place for guesswork.
You may want to decide to rank your site for a keyword that has lots of searches per month. The logic is as follows. Since there’s lots of searches, there should be enough customers for all. Problem is, it’s not exactly how it works.
If you try to outrank really quality sites that rank for your keyword, you may need to spend a fortunate or a lifetime to beat them. So, before you start your SEO campaign, you need to make sure that you understand what it’ll take to beat your competitors. In a nutshell, you need to get all the links that your competitors have and … a few more. That’s how you can beat your competition. In case your competitors have lots of links from other sites (backlinks) you need to be realistic if you’ll be able to build that amount of quality links in order to win over.
There are a whole lot of tools that allow you to see how strong your competition is. To get a general idea of how hard it’ll be to compete for a specific keyword, you need to measure your keyword difficulty. Though there are a bunch of keyword difficulty tools out there, the keyword tool that comes with a Moz account is best-in-class. So, you may want to sign up to use the tool. Thing is, you can see how strong your competition is in a blink of an eye thanks to the keyword difficulty tool.
Links:
Blog post with the video on WebDesy.com:
http://webdesy.com/keyword-research-a...
SEO Crash Course for WordPress Users: http://webdesy.com/products/seo-crash...
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