🚀 Conversion Rate Optimization (CRO) | 6 Levers To Increase Conversions | Lift Model
Don't let the CRO Nerds fool you - CRO can be simple, and today I'm sharing my favourite framework called the LIFT Model that details the 6 Levers to increase the effectiveness of any website.
Chapters:
0:00 Introduction
0:22 How To Use The LIFT Model For CRO
0:42 Lever 1: Value Proposition
0:58 Lever 2: Relevance
1:16 Lever 3: Clarity
1:44 Lever 4: Anxiety
2:19 Lever 5: Distraction
2:35 Lever 6: Urgency
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What is Persuasion Experience?
We are a post-click agency and consulting firm that helps businesses and brands to increase pipeline, clients, and revenue. We help you to optimize your different touch points across the entire sales and marketing journey. The result? More clients, more revenue, more scale all while reducing your client acquisition costs along the way.
https://www.persuasionexperience.com/
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