Fred Cook shares USC Annenberg’s 2023 Global Communication Report
The annual Global Communication Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communication industry by analyzing emerging trends. Each time we survey professionals working in the field, we discover new insights into what makes PR one of the most dynamic professions in the universe.
The 2023 Global Communication Report, “New Reputation,” incorporates themes explored in previous reports about social purpose and corporate activism into the rubric of reputation, which has always been the purview of our industry. PR professionals are devoting an increasing amount of time and energy to building and protecting the reputations of their companies and their clients. That job has never been more important or more challenging because the rules of the game have changed — forcing us to think about reputation in a new way.
To read more visit: www.annenberg.usc.edu/gcr