TALLY SALES ANALYSIS IN POWER BI | SALES ANALYSIS IN POWER BI
Sales analytics refers to the technology and processes used to gather sales data and gauge sales performance. Sales leaders use these metrics to set goals, improve internal processes, and forecast future sales and revenue more accurately.
The goal of sales analytics is always to simplify the information available to you. It should help you clearly understand your team’s performance, sales trends, and opportunities.
Generally, sales analytics is divided into four categories:
Descriptive: What happened? Descriptive analytics entails tracking historical sales data—revenue, number of users, etc.—so you can make comparisons and better understand what’s currently happening.
Diagnostic: Why did it happen? Diagnostic analytics is examining and drilling down into the data to determine exactly why something occurred.
Predictive: What’s going to happen? Predictive analytics is taking what you’ve learned about past sales and using it to gauge patterns and trends. This allows you to make educated predictions.
Prescriptive: What’s the best solution or action? Prescriptive analytics involves assessing all the data and recommending the best plan of action.