How will Sustainable Plastic Packaging aid in Recycling of Packaging Waste? Plastic Waste Recycling
With limited alternatives in the market that can check all the above boxes, the packaging options available for products like FMCG, cosmetic products, food packaging, and pharmaceuticals sectors remain limited. Brand owners in these sectors must fulfil their Extended Producers Responsibility obligations under the #Plastic #Waste #Management (Amendment) Rules, 2022. The rules require PIBOs under PWM Rules are required to meet the annual EPR target and start reusing recycled plastic from 2024 0nwards. But you might wonder why, despite such elaborate rules, the plastic waste recycling ratio is so low for India. Let's try to understand the bottlenecks in plastic waste management in the country and how simple tweaks in the design process can help tackle this issue.
To understand this issue better, lets look at the Common Issues Related to Conventional Plastic Packaging
A sustainable alternative to plastic packaging must create a secure container for the product while being aesthetically pleasing to the customer. The most pressing challenges for the brand owner include ensuring that the packaging material is:
• Sustainability
• Product protection
• Recognition
• Distribution
• Freshness
• Impressions
• E-commerce
• Rising costs
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