755. Turning Passion to Professionalism: How Clear Policies Transformed Aliso CrossFit
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
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Kellie Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kellie shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kellie transformed the gym into a thriving Affiliate.
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0:00 - Introduction
1:06 - Kelli Wunsch Bought Aliso CrossFit
4:07 - Implementing Rules and Systems
7:49 - Raising Membership Rates
12:18 - Open Gym Policy
16:07 - Value Before Revenue
23:41 - Asking for Help
32:24 - Lessons Learned
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