In my videos, I often refer to your "business model". What do I mean? Do you have to disclose your whole business plan to me? (No!)
Yet, it's very important for me to really understand your business model to properly serve you. Otherwise, my recommendations and deliverables would not be accurate, customised, or bespoke.
Besides that, it helps get everyone on the same page. Normally these activities help my clients more than it would help me.
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