$3M Raised to Solve the Last Mile of Logistics | The SaaS CFO Podcast
In this episode of The SaaS CFO Podcast, host Ben sits down with Ratnesh Verma, the founder and CEO of Pidge. With a diverse background that includes working in seven different countries and holding prominent positions in companies like Whitbread and Hyatt, Ratnesh brings a wealth of experience to the table.
During their conversation, Ratnesh shares his journey from a non-tech background to becoming a SaaS startup founder. He discusses the timing and opportunity that led him to start Pidge, a company that focuses on digitizing India's fragmented and unorganized delivery ecosystem. Ratnesh also sheds light on the current state of SaaS in India, highlighting the low level of digital adoption among small businesses and the prevalence of legacy systems in larger organizations.
Ben and Ratnesh delve into the unique products and services offered by Pidge. They explore how Pidge's end-to-end logistics solution tackles the challenges faced by the delivery industry in India, including cash-on-delivery transactions, customer experience, and demand aggregation. Ratnesh emphasizes the importance of making technology adoption accessible and affordable for businesses, leading Pidge to offer a self-serve, low-code solution with a pay-as-you-go pricing model.
The discussion continues with Ratnesh revealing that Pidge's target customer profile includes anyone who delivers, whether they are offline stores, online retailers, or cloud kitchens. He explains how Pidge's closed wallet system allows users to have control over their funds, with transaction fees being deducted for each delivery made.
With its focus on simplicity, accessibility, and affordability, Pidge is making waves in the Indian delivery industry. Join Ben and Ratnesh as they explore the fascinating world of SaaS in India and the innovative solutions offered by Pidge in this episode of The SaaS CFO Podcast.
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Highlights:
Show Notes:
[00:02:12] Timing and opportunity fueled explosive growth in Indian ecommerce. It will reach a trillion by the end of the decade. The delivery ecosystem is fragmented and unorganized, which our solution is digitizing.
[00:04:32] Pidge offers unique end-to-end logistics solution.
[00:09:00] Keep it simple and understood by all.
[00:13:16] Raise enough capital for successful deployment; continue rapid growth; launch additional services; expand nationally.
[00:14:27] Fundraising is challenging, time-consuming, but rewarding.
[00:18:05] Pidge In: One-stop source for all things
To know more about Ratnesh Verma check the links below:
Saas Fundrasing Stories: https://www.thesaasnews.com/news/pidg...
Ratnesh Verma’s LinkedIn: / ratnesh-verma-8418a1a3
Pidge LinkedIn: / pidge-mobility
Pidge Website: https://pidge.in/
To know more about Ben check the links below:
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-s...
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers...
Follow Ben on LinkedIn: / benrmurray
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